How Dezerv transformed performance management with Klaar

Company Overview: Dezerv

Dezerv is a pioneering wealth management firm that merges finance and technology to create an innovative approach to portfolio growth. By combining expertise from both legacy financial institutions and the product-tech ecosystem, Dezerv has built a unique, tech-driven culture. 

The company focuses on using technology to automate operations, streamline brokerage processes, and enhance client experiences, making wealth management more efficient and scalable.

The Challenge: Managing types of teams vs their ways of working 

Dezerv’s HR team, led by Suhail, faced a critical challenge: aligning performance management practices across two distinct sets of employees—those from traditional financial backgrounds and those from product-tech industries. This dichotomy created complexities in performance measurement, goal setting, and cultural integration.

Additionally, the leadership team sought to implement an effective OKR (Objectives and Key Results) framework to drive clarity and alignment across the organization. However, they faced challenges in:

• Driving early adoption of OKRs across teams with varying levels of familiarity.
• Ensuring visibility and transparency in goal setting and tracking.
• Integrating performance measurement processes that fit the unique needs of different departments.

The Search for a Solution

Suhail and his team recognized that traditional tools like Google Sheets were insufficient. They even switched to other platforms but soon realized they didn’t cut it due to a number of factors: 

• Limited visibility: Managing OKRs and performance reviews for a growing team required centralized access and transparency.
• Scalability concerns: Manual updates and lack of role-based access control posed operational challenges.
• Customization needs: Performance evaluation needed to accommodate different functions—while sales teams had tangible revenue-based metrics, product and engineering teams required nuanced performance assessments.

Then, Suhail stumbled upon Klaar and decided to go ahead with us for our flexibility, real-time visibility, and seamless performance tracking capabilities.

How Klaar Got Integrated into Dezerv’s Processes

1. Performance Management Tailored to Dezerv’s Needs

• Instead of enforcing a one-size-fits-all approach, Klaar enabled department leaders to define their own performance metrics.
• For example, sales teams had revenue-driven evaluations, while engineering and product teams measured inputs and qualitative contributions.
• The customized performance review process ensured fairness and clarity, improving engagement across teams.

2. Streamlined Performance Reviews for Managers

• Managers gained 360-degree visibility into team feedback, making review processes more data-driven.
• Peer and self-reviews were easily accessible, helping leaders make informed decisions without chasing scattered feedback.
• The platform’s intuitive user experience significantly reduced administrative overhead for the HR team.

The Result?

✅ Improved Managerial Efficiency: With Klaar’s structured review process, managers could conduct evaluations with all necessary insights in one place. 

✅ Data-Driven Decision Making: The leadership team could track performance trends and make informed people management decisions based on real-time data. 

✅ Reduced HR Overhead: Performance cycles that previously required extensive HR involvement were now automated and efficient.

What Dezerv Says About Klaar

“The biggest change we’ve seen is that when managers write reviews, they have complete visibility into peer feedback, self-reviews, and upward feedback. This has been a game-changer for decision-making.” – Suhail, Head of HR at Dezerv

“Klaar has made performance management seamless. Instead of spending months chasing updates, we now focus on strategic discussions and growth.”

Up Next

With two successful performance cycles completed using Klaar, Dezerv is now fully committed to leveraging the platform for long-term performance management. Their leadership continues to provide feedback, shaping new features to optimize employee evaluations and goal tracking further.

As Suhail puts it, “We wanted a platform that fits the way we work, not the other way around. Klaar has given us the flexibility and transparency we needed.”

Why Companies Choose Klaar

For organizations struggling with performance management complexities, Klaar offers an adaptable, user-friendly solution that doesn’t just manage performance but predicts and improves it. From early-stage startups to scaling enterprises, Klaar empowers HR teams and leaders with the tools they need to build high-performing, goal-driven cultures.