Klaar Lands $5M in Series A Round & Launches in the U.S., Introducing a New Era of HR & Performance Management

The AI-powered platform will transform how businesses, leaders, and employees drive performance management

San Francisco, CA - September 10, 2025 - Klaar, the performance management platform built by HR leaders, for HR leaders, today announced its official launch in the United States alongside the closing of its $5M Series A round, led by Prime Venture Partners. The funding will fuel Klaar’s U.S. go-to-market initiatives, new client onboarding, and continued scaling, underscoring the company's strong global track record and vision to revolutionize performance management in the U.S.

Performance management has long been a source of frustration for HR executives and employees alike. In fact, 98% of CHROs say they are dissatisfied with how their performance management systems work today, citing tools that are not intuitive or impactful enough. Employees tend to share this perspective; only one in five report that their performance reviews are fair or inspire better performance. Klaar replaces these outdated systems with an intuitive, AI-powered platform that makes performance management predictive and helps craft clear, unbiased feedback. It aligns company goals with teams and individuals, pinpoints areas for improvement in real-time, and delivers actionable insights to drive stronger performance and career growth.

Klaar offers a comprehensive suite of performance management capabilities, including:

• Goals & OKRs: Keep teams aligned and focused on outcomes that matter.
• Surveys & 360s: Capture a holistic view of performance and engagement.
• Reviews & 1:1s: Simplify ongoing feedback and coaching conversations.
• Calibrations: Ensure fairness with AI-backed, automated calibration processes that ensure talent decisions are data-driven, not subjective.
• IDPs & Competencies: Build personalized development plans to grow future leaders.

Designed to integrate into a business’ everyday apps and workflows, Klaar’s AI-enhanced tools provide real-time help and insights, reducing the time and energy required for leaders and employees to customize objectives and track results that are relevant to their industry and roles. Data-driven insights combat recency bias and subjective feedback, improving equity across teams and the company.

“Klaar powers timely, meaningful conversations that help any leader effectively coach employees and build a high-performing team,” said Lana Peters, Chief Revenue and Customer Experience Officer of Klaar. Peters is an industry veteran with more than 25 years of experience in HR technology. “The Klaar executive team brings deep industry knowledge of human capital management, enabling organizations to optimize talent development, foster strong culture and deliver tangible results.”

"Having spent years as an HR professional, constantly battling with clunky and outdated tools, I know firsthand how frustrating performance management can be. We built Klaar to solve these operational pain points," said Sharthok Chakraborty, Co-Founder and CEO of Klaar.

"It’s a tool that HR teams will actually want to implement, combining deep HR expertise with cutting-edge technology so organizations can finally make performance management a strategic advantage," added Atri Roy, Klaar Co-Founder and CTO.

Klaar is already working with innovative organizations in the U.S. including T-Mobile, Vidyard, Armstrong, and Zenwork, helping them transform their approach to performance management.

"Klaar has completely changed how we think about performance conversations,” said Seth Givens, HR Director at Zenwork. “It helps our leaders and teams stay on track and focused on growth, and gives us clear, actionable insights to make every conversation between managers and employees more meaningful. It has become an essential partner for keeping Zenwork competitive by building high performing teams that drive strong business results."

Klaar enters the U.S. market in an era of hybrid and distributed work, a time when HR leaders are under increased pressure to foster engagement, retain high quality talent, and drive productivity. By combining  years of firsthand HR insights with AI-powered capabilities, Klaar sets a new standard for performance management in goal-driven industries such as technology, professional services, finance, manufacturing and more.

Companies that use Klaar's performance management solution outperform their competition by 23%. To learn more, visit https://www.klaarhq.com/.

About Klaar

Klaar helps organizations Perform Wonders by transforming performance management from a painful process into a powerful driver of growth. Built by HR leaders for HR leaders, Klaar delivers AI-powered insights that are predictive, unbiased, and human—so every goal, conversation, and decision moves people forward. Modern, forward-thinking leaders choose Klaar because it brings clarity where there’s confusion, connection where there’s disengagement, and momentum where traditional tools slow teams down. Recognized as one of the fastest-growing performance platforms, Klaar is expanding into the U.S. in 2025. Visit the website: https://www.klaarhq.com/.

Media Contact

klaar@5wpr.com